PPC
What is PPC?
Pay per click is where a business pays for ads when they are clicked on in search engines. Google Ads, formerly Google Adwords, is the most common form of PPC.
Ads are shown in Google Search (and other sites). The advertiser only pays when it is clicked, meaning that you can drive cost efficient sales or site traffic to your website.
Why do I need PPC?
PPC is great because you can pay to be in the most prominent position on huge sites such as Google.
You can be very flexible with budget, so it serves small businesses just as well as huge corporations.
Many small businesses won't run PPC because they may lack the expertise or worry about the cost. With the right PPC expertise, these fears are unwarranted - determining a cost per acquisition of a sale to your business to ensure you only spend where it is cost efficient to do so.
How does it work?
All you really need for PPC is a website. We do all the challenging optimisation for you. We provide you with a plan of action outlining the steps to success, and once you're happy with the proposal, we will start working on creating an award winning PPC account for you.
Get in touch via the contact us form to get professional PPC services for your business.
How we can help
If you want to try PPC, you really need two things. Experience and clarity. Clarity on what is going on, so you can get the best outcomes, and the breadth of experience needed to create an award winning PPC account.
At Walk the Walk Digital we've grown the smallest businesses to medium size using PPC. Our unique approaches ensure the optimisation and analysis we do makes sense, no matter your experience level with digital marketing.