PAID SOCIAL
What is paid social?
Paid Social involves displaying ads within social platforms. This may be to build a following, to drive conversions, or just to build awareness of a small business.
Paid social can be bought on several bases, but usually via a cost per click or CPM (cost per thousand). These just mean that you pay every time a user clicks (or per 1,000 people seeing the ad).
Why do I need paid social?
Paid social can be used for a variety of different business goals, but having the expertise to select the right social platform and right objectives is very important.
With the right strategy, paid social can deliver cost effective traffic, grow your business and create strong engagement in social platforms and to your website.
How does it work?
To activate paid social we work with you to establish the best platforms to meet your goals, whether you have a small budget to spend on facebook ads or budget to diversify across linkedin, twitter, tiktok and more.
We start off with understanding your business and working with you to create the right paid social strategy. Once you're happy, we manage the setup and guide you through how we can make it succeed.
How we can help
Paid social has a wealth of options which can be daunting to start with. Our experience across the biggest platforms (Facebook, Instagram, LinkedIn, Twitter) as well as growing platforms like TikTok means you really benefit from agency side experience with freelancer flexibility and cost.
Get in touch today and we can work on the best paid social strategy for your business.